| LVMH Blockchain Initiative: Fighting Counterfeits - Teaching Note |
| 作者姓名：Wei Li, Jing Chen, Yi Liao, Hubert Pun, Xiaodi Bai |
| | 商品編號：W44476 |
| 出版日期：2025/05/29 | 內容長度：9 頁 |
Teaching note for product W44475.
|
| LVMH Blockchain Initiative: Fighting Counterfeits |
| 作者姓名：Wei Li, Jing Chen, Yi Liao, Hubert Pun, Xiaodi Bai |
| 商品類型：Case (Pub Mat) | 商品編號：W44475 |
| 出版日期：2025/05/29 | 內容長度：17 頁 |
LVMH Moet Hennessy Louis Vuitton SE (LVMH), formed in 1987 through the merger of Louis Vuitton and Moet Hennessy, established itself as a global leader in luxury goods. However, the proliferation of counterfeit products in both the primary and resale markets posed a significant threat to the brand’s integrity. These counterfeit goods undermined consumer trust and eroded the exclusivity that defined luxury brands. Blockchain technology, with its ability .....more
|