Teaching note for product W48987.

The newly appointed chief marketing officer (CMO) of Rivian Automotive Inc., Jennifer Prenner, is faced with the formidable task of building the company brand in North America with a view to enhancing sales. Developing a comprehensive marketing communications strategy is the primary means of building the brand, but the operating environment in May 2024 is a challenge: EV interest is waning and there are large-scale issues with EV adoption. <br><br>Rivian’s .....more

Samuel Patterson Smyth Pollock was born on December 15, 1925. He served in the Montreal Canadiens’ front office for 17 years (from 1947 to 1964) before taking on the role of general manager (GM) from 1964 to 1978. During his 14-season tenure as the Canadiens’ GM, he led them to nine Stanley Cup wins. He is the only GM to have overseen teams that won the Stanley Cup in more than 50 per cent of seasons served as GM (64.3 per cent). The next closest .....more

Handout for product W48475.

Teaching note for product W48475.

When the current chief executive officer (CEO) at Women Entrepreneurs of Saskatchewan (WESK), based in Saskatchewan, Canada, accepted the position in August 2022, her first role as a CEO, she was unaware that the organization had undergone significant changes in 2022 and that, with the CEO role having been vacant for a few months prior to her joining, decisions had been paused as the organization awaited the new CEO. She realized early that the organization’s .....more

Hussayna Khan, an investment analyst based in Toronto, Canada, is assessing whether to hold, increase, or sell Cargojet shares in her clients’ portfolios. Cargojet, a Canadian air freight company, has experienced minimal growth over the past three years, prompting Khan to examine its future prospects. However, she has limited knowledge of the Canadian air freight industry and must consider how Cargojet fits within it and competes against both local .....more

Teaching note for product W41883.

Aimee Schulhauser, a serial entrepreneur in Regina, Saskatchewan, was contemplating how best to regrow her original trio of culinary businesses to their pre-COVID profitability levels. Her early successful entrepreneurial business decisions were led by a combination of gut instinct, watching trends, and seizing opportunities, but her more recent start-ups in 2018 and 2020 were more calculated business decisions that ultimately failed. In June 2023, .....more

Teaching note for product W39362.