| TEKCOM’s Decision amid Uncertainty: Diversification or Focus – Teaching Note |
| 作者姓名：Vinh Quang Le, Chee Chuong Sum, Quang Huy Vu |
| | 商品編號：W43424 |
| 出版日期：2025/06/25 | 內容長度：15 頁 |
Teaching note for product W43423.
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| TEKCOM’s Decision amid Uncertainty: Diversification or Focus |
| 作者姓名：Vinh Quang Le, Chee Chuong Sum, Quang Huy Vu |
| 商品類型：Case (Field) | 商品編號：W43423 |
| 出版日期：2025/06/25 | 內容長度：8 頁 |
Huy Vu, CEO of TEKCOM Corp. (TEKCOM), faced a critical decision regarding the future of the company’s kitchen cabinet business. TEKCOM, a leading plywood manufacturer in Vietnam, had diversified into the kitchen cabinet industry and targeted the US market amid disruption from the COVID-19 pandemic. The case provided insights into TEKCOM’s plywood and kitchen cabinets operations, highlighting growth challenges, market uncertainties, and operational .....more
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