| Charagh Din: Dressing the Elite |
| 作者姓名：Amita Mital; Vijayalakshmi Natarajan |
| 商品類型：Case (Field) | 商品編號：9B18M038 |
| 出版日期：2018/09/03 | 內容長度：11 頁 |
Charagh Din sold premium men's shirts in Mumbai, India, to elite customers. It had been in business for three generations, dating back to 1949, and had evolved from a small tailoring shop to a multi-storied showroom. The brand was recognized for its unique designs and outstanding customer service. However, unlike its competitors, Charagh Din did not have in-house manufacturing. The business model worked well when India was a regulated economy, .....more
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| Charagh Din: Dressing the Elite - Teaching Note |
| 作者姓名：Amita Mital; Vijayalakshmi Natarajan |
| 商品類型： | 商品編號：8B18M038 |
| 出版日期：2018/09/03 | 內容長度：8 頁 |
Teaching note for product 9B18M038.
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