The case highlights the courage, tenacity, and drive of a young woman pursuing her law degree part-time while working full-time in a financial role in Maryland. She applied to a posting for a government relations role in her parent company’s head office in Washington, D.C. The job involved advocacy work with members of the US Congress, which aligned with her interests even though it was intended for candidates several levels above her current role. .....more

Teaching note for product W34650.

Teaching note for product W32629.

The case traces the story of Jodi Huettner, a mechanical engineer, and her journey to launch Helga Wear Inc. (Helga Wear), a company that developed personal protective equipment (PPE) in the form of workwear specifically designed for women. Huettner started the venture following her own struggles working in PPE designed for men. The case outlines the various challenges she encountered in bringing her product to market and illustrates how gender bias .....more

The case highlights the challenges encountered by a corporate life and health insurance leader while dealing with an underperforming employee, Tina Smith, in 2016 in Toronto, Ontario. It provides an overview of the process involved in performance management, including steps associated with exiting an employee from an organization. The protagonist in this case, Alexandra Thorn, also encountered challenges in her working relationship with Smith. Thorn .....more

Teaching note for product W32277.

In March 2020, Canadian-based venture Braze Mobility was experiencing growth challenges. The company had commercialized an anti-collision system to enable safe wheelchair navigation, which had been well received by the US market following a fruitful collaboration with the US Department of Veterans Affairs. The chief executive officer of Braze Mobility was now facing some big decisions. Should the company continue to expand its current export model, .....more

Teaching note for product W28457.

Patrice Mousseau was an Indigenous woman in Canada who founded an organic skin care company, Satya. From Satya’s modest beginnings and early challenges, the company had several subsequent successes before Mousseau faced significant challenges due to the COVID-19 pandemic. Mousseau’ s Indigenous values and influences shaped her approach to launching and developing Satya. Additionally, Mousseau’s collaboration with a women-only network of investors .....more

Teaching note for product W28479.