| The Lego Group: A Yellow-Brick Road toward Sustainability? |
| 作者姓名：Vanessa C. Hasse, Louisa Li |
| 商品類型：Case (Pub Mat) | 商品編號：W37591 |
| 出版日期：2024/07/23 | 內容長度：11 頁 |
In January 2024, the LEGO Group (LEGO) welcomed a new chief sustainability officer. The role promised to position LEGO as an industry leader in sustainability but would also bring challenges. For instance, LEGO’s commitment to manufacturing its toy bricks entirely from sustainable materials by 2032 had encountered a setback (and media scrutiny) just months prior, when a promising material sourced from plastic bottles had failed expectations. The fervour .....more
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| The Lego Group: A Yellow-Brick Road toward Sustainability? - Teaching Note |
| 作者姓名：Vanessa C. Hasse, Louisa Li |
| 商品類型： | 商品編號：W37592 |
| 出版日期：2024/07/23 | 內容長度：13 頁 |
Teaching note for product W37591.
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