| Chiara Ferragni: An Influencer in Crisis |
| 作者姓名：Valeria Marcia, Michael Carrillo |
| 商品類型：Case (Pub Mat) | 商品編號：W42567 |
| 出版日期：2025/04/29 | 內容長度：6 頁 |
Chiara Ferragni, a globally recognized Italian influencer, faced a significant reputational crisis following the Pandoro Pink Christmas campaign. The campaign claimed to support a children’s hospital, but this claim was deemed misleading by the Italian Competition Authority. This decision led to substantial fines, public backlash, and the withdrawal of key commercial partnerships. The case explores Ferragni’s challenges as she navigated legal scrutiny, .....more
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| Chiara Ferragni: An Influencer in Crisis - Teaching Note |
| 作者姓名：Valeria Marcia, Michael Carrillo |
| 商品類型： | 商品編號：W42568 |
| 出版日期：2025/04/29 | 內容長度：21 頁 |
Teaching note for product W42567.
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