| After the Tank: Choosing the Right Capital to Scale Iceberg - Teaching Note |
| 作者姓名：Tulsi Jayakumar, Anupama Gupta |
| | 商品編號：W49104 |
| 出版日期：2026/05/29 | 內容長度：16 頁 |
Teaching note for product W49103.
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| After the Tank: Choosing the Right Capital to Scale Iceberg |
| 作者姓名：Tulsi Jayakumar, Anupama Gupta |
| 商品類型：Case (Field) | 商品編號：W49103 |
| 出版日期：2026/05/29 | 內容長度：16 頁 |
This case examines the strategic dilemma faced by the founder of Iceberg Organic Ice Creams (Iceberg) in September 2024 following an unsuccessful attempt to raise equity through Shark Tank India. Since its founding in 2013, Iceberg had experimented with scaling models, including company-owned, company-operated (COCO) growth and rapid franchise-owned, franchise-operated (FOFO) growth. While franchising enabled rapid expansion, it also exposed deep .....more
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