| Bristol-Myets Squibb Company - Managing Shareholder's Expectations (Spreadsheet) |
| 作者姓名：Murray J. Bryant; Tapasvi Narula |
| 商品類型： | 商品編號：7B05B008 |
| 出版日期：2010/10/18 | 內容長度：152 頁 |
Spreadsheet for product 9B05B008.
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| Bristol-Myers Squibb Company - Managing Shareholders' Expectations - Teaching Note |
| 作者姓名：Murray J. Bryant; Tapasvi Narula |
| 商品類型： | 商品編號：8B05B08 |
| 出版日期：2005/11/23 | 內容長度：6 頁 |
Teaching note for product 9B05B008.
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| Bristol-Myers Squibb Company - Managing Shareholders' Expectations |
| 作者姓名：Murray J. Bryant; Tapasvi Narula |
| 商品類型：Case (Pub Mat) | 商品編號：9B05B008 |
| 出版日期：2005/10/13 | 內容長度：14 頁 |
A senior accountant at Bristol-Myers Squibb has to assess the appropriateness of revenue recognition as the company has dramatically altered its relationships with its channel customers. The decision maker has to determine not only appropriateness but the right approach to deal with senior management on the issue.
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| Quantec Geoscience: Marketing a High Technology Service |
| 作者姓名：Terry H. Deutscher; Tapasvi Narula |
| 商品類型：Case (Field) | 商品編號：9B05A005 |
| 出版日期：2005/01/31 | 內容長度：20 頁 |
Quantec Geoscience is a leading global supplier of geophysical services to the mineral exploration industry. It developed TITAN 24, an award-winning highly innovative technology for deep earth imaging. TITAN 24 provided geophysical information with higher clarity at greater depths (up to 2,000 metres versus 400 of existing methods) to enable better targeting of drilling. However, by mid-2004, TITAN was far short of its sales targets. Mining companies, .....more
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