In September 2023, the founders of the Indian climate technology start-up Solinas Integrity Pvt. Ltd., based in Delhi, India, were contemplating how to grow and scale up their venture. The company developed robotics and artificial intelligence technology to address water and sewage problems in the country. The company’s client base mainly consisted of urban local bodies, which were local municipal corporations that implemented water and sewage projects .....more

Teaching note for product W44794.

Teaching note for product W42317.

Arun Excello Homes Pvt. Ltd. operated Ziva, as an “elite active” retirement community carving a premium position for itself. Recently, some of the largest builders in the country had entered the elite market with competing products and were attempting to dent Ziva’s ability to extract a price premium. How could Ziva protect its differentiators and preserve its competitive advantage? Also, Ziva had significant unused land which needed development, .....more

Teaching note for product 9B20M096.

In the mid-1990s, Thyrocare disrupted the Indian medical diagnostic industry and steadily gained market share over the next two decades to become one of the top five competitors in India. Thyrocare built and sustained a competitive advantage and entered closely-related businesses. By 2017, the diagnostic industry had become extremely dynamic and competitors were attempting to replicate the unique operating model of Thyrocare. Stand-alone companies .....more