| Patreon: A New Service and Pricing Strategy for Subscription-based Crowdfunding |
| 作者姓名：Mark Zbaracki, Sunghan Ryu, Shantanu Dutta, Mark Bergen |
| 商品類型：Case (Pub Mat) | 商品編號：W31030 |
| 出版日期：2023/12/05 | 內容長度：14 頁 |
Launched in May 2013, Patreon was the leading subscription-based platform in the online crowdfunding market. For over five years, the company operated successfully and expanded its large base of artists and content providers (known as “creators” on Patreon) and their fans and contributors (known as “patrons” on the platform). Patreon charged its content creators a standard 5 per cent fee, plus transaction costs, offering the artists over 90 per cent .....more
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| Patreon: A New Service and Pricing Strategy for Subscription-based Crowdfunding - Teaching Note |
| 作者姓名：Mark Zbaracki, Sunghan Ryu, Shantanu Dutta, Mark Bergen |
| | 商品編號：W31031 |
| 出版日期：2023/12/05 | 內容長度：17 頁 |
Teaching note for product W31030.
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| Patreon: A New Service and Pricing Strategy for Subscription-based Crowdfunding - Presentation |
| 作者姓名：Mark Zbaracki, Sunghan Ryu, Shantanu Dutta, Mark Bergen |
| | 商品編號：W31032 |
| 出版日期：2023/12/05 | 內容長度：14315 頁 |
Presentation to accompany product W31031.
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| BTS: Success and Risk with Fans and Influencers on Social Media - Teaching Note |
| 作者姓名：Daegon Cho; Sunghan Ryu |
| 商品類型： | 商品編號：8B21E010 |
| 出版日期：2021/05/13 | 內容長度：6 頁 |
Teaching note for product 9B21E010.
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| BTS: Success and Risk with Fans and Influencers on Social Media |
| 作者姓名：Daegon Cho; Sunghan Ryu |
| 商品類型：Note | 商品編號：9B21E010 |
| 出版日期：2021/05/13 | 內容長度：16 頁 |
Korean pop music (K-pop), once limited to an Asian market, broke its cultural boundaries and became global in 2012 when Psy’s song-and-dance video “Gangnam Style” went viral around the world. The subsequent global success of the Korean idol boy band BTS confirmed that K-pop had a place in an international music market. With international performances and major US awards since its debut in 2013, BTS was carefully analyzed by those who wanted to identify .....more
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