| VTR Marketing Pvt Ltd: Balancing Brands and Channels |
| 作者姓名：Subhan Sundaray, Vibhava Srivastava |
| 商品類型：Case (Field) | 商品編號：W47890 |
| 出版日期：2026/03/25 | 內容長度：12 頁 |
VTR Marketing Private Limited (VTR) manufactured a premium national polyvinyl chloride and wood plastic composite (PVC/WPC) brand, VTR Boards, in Kharagpur, West Bengal, India. Despite significant investments in quality manufacturing and distribution over the past five years, VTR’s founder and director found that the business was not generating sufficient profit. In January 2024, after recommendations from a market research team, he was considering .....more
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| VTR Marketing Pvt Ltd: Balancing Brands and Channels – Teaching Note |
| 作者姓名：Subhan Sundaray, Vibhava Srivastava |
| | 商品編號：W47891 |
| 出版日期：2026/03/25 | 內容長度：17 頁 |
Teaching note for product W47890.
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