Shaadi.com, founded in Mumbai in 1996 by Anupam Mittal, was India’s leading online matrimonial site. Matchmaking in India was a complex process given the involvement of the extended family in selecting life partners for the younger generation. Making Shaadi.com an e-commerce business was a paradigm shift, and the website garnered enormous success in displacing the traditional system of matchmaking through its in-depth understanding of the psychographics .....more

Teaching note for product W41932.

In early January 2025, the managing director and chair of Larsen & Toubro Limited (L&T), one of India’s most respected business conglomerates, made controversial remarks during a town hall with employees related to working a 90-hour workweek. His remarks were caught on video, which quickly went viral. Public response to his remarks was quick and intense, drawing sharp criticism from professionals, unions, and corporate leaders, among others. .....more

Teaching note for product W42766.

Ashok Betraj’s venture, Maanini Vastra Samskrithi Pvt. Ltd. (MVS), was a boutique saree store specializing in 250 varieties of handloom and specialty sarees sourced from impoverished weavers across India. Despite its social mission and reputation, MVS was caught between organized premium players in the market and unorganized sellers offering lower prices. The saree market’s shift to online platforms and urban consumers’ preference for Western wear .....more

Teaching note for product W41959.