| Legends Barbershop’s African Internationalization Strategy – Teaching Note |
| 作者姓名：Steven Zwane, Anastacia Mamabolo, Faith Mashele |
| | 商品編號：W43442 |
| 出版日期：2025/06/24 | 內容長度：17 頁 |
Teaching note for product W43441.
|
| Legends Barbershop’s African Internationalization Strategy |
| 作者姓名：Steven Zwane, Anastacia Mamabolo, Faith Mashele |
| 商品類型：Case (Field) | 商品編號：W43441 |
| 出版日期：2025/06/24 | 內容長度：12 頁 |
This case examines the entrepreneurial journey of the owner of Legends Barbershop (Pty) Ltd. (Legends), from cutting hair in the streets of Eldorado Park, South Africa, to scaling his barbershop into a global brand with over 70 locations across multiple countries. The strategic, operational, and branding challenges involved in transitioning from a successful local business to an international enterprise while maintaining community engagement and brand .....more
|