| Ana by Karma: One Scarf, One Hope - Teaching Note |
| 作者姓名：Lei Li; Sophie Fei Zhu |
| 商品類型：Note | 商品編號：8B17M062 |
| 出版日期：2017/04/28 | 內容長度：13 頁 |
Teaching note for product 9B17M062.
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| Ana by Karma: One Scarf, One Hope |
| 作者姓名：Lei Li; Sophie Fei Zhu; |
| 商品類型：Case (Field) | 商品編號：9B17M062 |
| 出版日期：2017/04/28 | 內容長度：13 頁 |
In 2014, a Hong Kong-based chartered accountant inadvertently started a social enterprise called Ana by Karma. The initial intent of helping an illiterate Bhutanese woman soon evolved into a journey to empower women in Bhutan to use their creative talents to become financially independent. As a result of her own charming personality and communication skills, the chartered accountant mobilized a team of volunteers to promote scarves that were handwoven .....more
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| Zero, Brammo and the Electric Motorcycle Industry - Teaching Note |
| 作者姓名：Stewart Thornhill; Sophie Fei Zhu |
| 商品類型：Note | 商品編號：8B11M092 |
| 出版日期：2011/05/12 | 內容長度：7 頁 |
Teaching note for product 9B11M092.
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| Zero, Brammo and the Electric Motorcycle Industry |
| 作者姓名：Stewart Thornhill; Sophie Fei Zhu |
| 商品類型：Case (Field) | 商品編號：9B11M092 |
| 出版日期：2011/05/12 | 內容長度：15 頁 |
Electric motorcycles’ features of zero emissions, light weight, high efficiency, low energy costs, and almost no pollution contribute to the increasing popularity of and substantial growth potential for the worldwide electric motorcycle industry. However, Zero was facing competition from Brammo, which, though positioning its products differently from Zero, adopted a similar international growth strategy. How could the chief executive officer of Zero .....more
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