Teaching note for product 9B08E010.

Critical Mass was a highly successful Internet marketing services firm with a blue chip client list. The rapidly changing Internet environment demanded continuous innovation and an exceptional level of creativity from the Technology Group. The company invested substantial resources in a creative-friendly physical environment and organized an array of activities intended to keep creativity bubbling. The company was ready to embark on a significant .....more

Shock Trauma Air Rescue Society (STARS) in Calgary, Canada, provides a safe, rapid, highly specialized, emergency medical transport system for the critically ill and injured by dispatching helicopters and air medical crew at anytime. STARS operates a sophisticated communication system that links together hospitals, ground ambulance services, police, firefighters, search and rescue organizations, and park wardens. The recently appointed chief information .....more

Teaching note for product 9B08E004.

Teaching note for product 9B08C004.

Pay Zone Consulting is a small, highly specialized global consulting group providing information management solutions for the exploration and production sector of the oil and gas industry. The company operates entirely virtually with consultants and software developers in different parts of the world. The principals are considering growth options but are intent on preserving the quality of life provided by their virtual business model. The case examines .....more

Shopster.com is a Calgary-based e-business company whose business is to assist other individuals or companies in setting up their own retail transactional websites. Shopster differs significantly from ordinary website developers in that retailers are able to select from a huge inventory of saleable products, through Shopster's network of goods providers. Shopster also provides software tools, and expertise, to allow anyone wishing to create an .....more

Teaching note for product 9B07E005.

Teaching note for product 9B07A018.

Anduro Marketing is a Canadian company that sells technical services to companies wanting to improve their search engine website rankings. Though small, Anduro has attracted several major clients in both Canada and the United States, and expects steady profitability and growth. Anduro believes it can generate substantial additional profit by developing and selling a suite of software products that automate its technical service offerings. Anduro's .....more