In May 2022, the founder and chief executive officer of Just Kitchen Holdings Corporation (Just Kitchen), a Canada-based and publicly listed operator of ghost kitchens in Taiwan, met with the company’s management team to deliberate on the company’s plan to expand into new markets, specifically, the Philippines. Their optimism for the Philippine market stemmed from the country’s growing online food delivery industry, favourable demographics, and supportive .....more

Teaching note for product W35242.

In April 2022, the founder and chief executive officer of Just Kitchen Holdings Corporation (Just Kitchen)—a Canada-based and publicly listed operator of ghost kitchens in Taiwan—was sitting with part of his team to discuss the marketing plans for the year. The company reported revenues of CA$4.6 million for the second quarter of 2022. In the second quarter 2022, total revenues increased by 127 per cent and retail order volume grew by 151 per cent. .....more

Teaching note for product W32460.

Teaching note for product W33710.

This case describes unruly passenger behaviour on National Aviation Company of India Ltd.’s New York-Delhi flight. It elaborates on the airline crew’s failure to effectively address an elderly woman’s predicament and assuage her concerns after an inebriated passenger urinated on her. As a result, Air India was exposed to social media ridicule, public scorn, loss of customer loyalty and trust, and a severe dent in its brand image. With the plummeting .....more

Teaching note for product 9B20A059.

Tea Connect, a chain of five tea cafes in India, had ended 2019 with sales revenues of ?48.1 million. The co-founder of Tea Connect had the ambitious target of opening 20 cafes and achieving sales revenues of ?200 million by 2020. The co-founder planned the renovation of the cafes to improve the speed of service, but he also wanted to launch Tea Connect–branded consumer packaged products. Three franchising offers for stores in Jaipur, Jodhpur, and .....more

With the acquisition of Rustan Supercenters Inc. (Rustan’s) in November 2018, Robinsons Retail Holdings Inc. (Robinsons) had become one of the top retailers in the Philippines, with over 1,800 stores. Although the acquisition brought Rustan’s network of more than 80 stores, located largely in Metropolitan Manila, under the Robinsons umbrella, the multiformat retail giant could not use the trademark and trade name “Rustan’s” without the Tantoco family’s .....more

Teaching note for product 9B19A047.