Just Kitchen: International Expansion to the Philippines
商品編號：W35242
出版日期：2024/01/24
再版日期：2024/06/17
商品來源：
商品主題：General Management/Strategy; Marketing
商品類型：Case (Field)
涵蓋議題：International Marketing;Building Global Brands;Joint Ventures;Licensing and Franchising
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Philippines; Taiwan
產業：Accommodation & Food Services
事件年度：2022
In May 2022, the founder and chief executive officer of Just Kitchen Holdings Corporation (Just Kitchen), a Canada-based and publicly listed operator of ghost kitchens in Taiwan, met with the company’s management team to deliberate on the company’s plan to expand into new markets, specifically, the Philippines. Their optimism for the Philippine market stemmed from the country’s growing online food delivery industry, favourable demographics, and supportive government policies. While the founder his team explored this expansion possibility, they recognized that entering the thriving online food delivery market presented advantages and disadvantages, and questions loomed: What would be the most effective approach to enter this market? And, equally importantly, what challenges and pitfalls should they anticipate as they ventured into such a business opportunity in the Philippines?
教學手冊：Just Kitchen: International Expansion to the Philippines - Teaching Note
補充材料：