| Ethics and Influence in Client-Driven Marketing Research - Teaching Note |
| 作者姓名：Shubhashree S. Iyer, James Newswanger, Ritu Gupta |
| | 商品編號：W45050 |
| 出版日期：2025/07/22 | 內容長度：20 頁 |
Teaching note for product W45049.
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| Ethics and Influence in Client-Driven Marketing Research |
| 作者姓名：Shubhashree S. Iyer, James Newswanger, Ritu Gupta |
| 商品類型：Case (Field) | 商品編號：W45049 |
| 出版日期：2025/07/22 | 內容長度：10 頁 |
A recent marketing graduate working at a market research firm faced an ethical dilemma when her unbiased survey questions were altered to favour a client’s image. During a presentation, she discovered the revisions and was told by her supervisor that client satisfaction outweighed objectivity. Torn between professional integrity and organizational expectations, she must decide whether to conform or advocate for ethical research practices. This case .....more
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