The editor of an environmental magazine has received an advertisement from a large petroleum company for inclusion in the next issue. He is concerned about negative readership response, and must decide whether to include the advertisement. A follow-up case (9A92A007) is available.

The editor of the environmental magazine described in the Earthkeeper Magazine (A), case 9A92A006, has received negative feedback from his decision to run an advertisement from a large petroleum company. He must decide what to do.