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IndiGo: Going a Stretch Above
作者姓名:Shernaz Bodhanwala, Vedant Gupta
商品類型:Case (Pub Mat)商品編號:W41845
出版日期:2025/04/09內容長度:15 頁

In August 2024, InterGlobe Aviation Limited (IndiGo), the market leader and consistently the most profitable low-cost airline in India, announced its entry into a new customer segment, offering a business-class experience. IndiGo had initiated its journey in the highly competitive aviation industry by targeting price-sensitive travellers and offering a no-frills, on-time journey experience that the price-conscious Indian consumer much appreciated. .....more

IndiGo: Going a Stretch Above - Teaching Note
作者姓名:Shernaz Bodhanwala, Vedant Gupta
商品類型:商品編號:W41846
出版日期:2025/04/09內容長度:21 頁

Teaching note for product # W41845.