| Revolutionizing Sustainability: Ball Aluminum Cup’s Impactful CSR-Driven Value Proposition - Teaching Note |
| 作者姓名：Sheri Lambert, Neha Mittal |
| 商品類型： | 商品編號：W41647 |
| 出版日期：2025/02/19 | 內容長度：7 頁 |
Teaching note for product W41646.
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| Revolutionizing Sustainability: Ball Aluminum Cup’s Impactful CSR-Driven Value Proposition |
| 作者姓名：Sheri Lambert, Neha Mittal |
| 商品類型：Case (Field) | 商品編號：W41646 |
| 出版日期：2025/02/19 | 內容長度：8 頁 |
In October 2023, the global vice-president of marketing and partnerships at Ball Corporation (Ball), who was overseeing the company’s aluminum cup business, was on his way to a significant meeting. Given a plastic cup for his drink, he thought about his company’s aluminum cups. Despite initial doubts, Ball’s cups had succeeded, doubling sales and gaining recognition within two years. Now, the company was aiming for further growth and found that scaling .....more
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| Stitchwheel: A Female Entrepreneur’s Hobby turned into a Successful Business, but is it Sustainable? - Teaching Note |
| 作者姓名：Sheri Lambert, Neha Mittal, Ashley Vestergren |
| | 商品編號：W31483 |
| 出版日期：2023/07/02 | 內容長度：11 頁 |
Teaching note for product W31482.
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| Stitchwheel: A Female Entrepreneur’s Hobby turned into a Successful Business, but is it Sustainable? |
| 作者姓名：Sheri Lambert, Neha Mittal, Ashley Vestergren |
| 商品類型：Case (Field) | 商品編號：W31482 |
| 出版日期：2023/07/02 | 內容長度：13 頁 |
Since its beginning in 2021, Stitchwheel LLC (Stitchwheel), a needlepoint canvas painting service, had seen immediate success. From the company’s inception, the co-founder of Stitchwheel had been assessing the advantages and disadvantages of an expansion strategy and wondered what barriers she might encounter. She was also assessing the viability to expand beyond painted needlepoint canvases to achieve substantial growth. Within a short time frame, .....more
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