| Audi Seattle: The Threat of OEMs Selling Direct |
| 作者姓名：Sheri Lambert, Jerry Miller, Sara Honovich |
| 商品類型：Case (Field) | 商品編號：W41372 |
| 出版日期：2025/01/15 | 內容長度：7 頁 |
In February 2024, the general manager and vice-president of Audi Seattle found himself having to consider the future challenges that could be in store for traditional automotive retailing. Despite having faced numerous challenges in the automotive industry over the years, such as recessions and factory strikes, he had remained dedicated to the car business in an ever-changing industry. Now, however, he was all too aware of the imminent threat posed .....more
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| Audi Seattle: The Threat of OEMs Selling Direct - Teaching Note |
| 作者姓名：Sheri Lambert, Jerry Miller, Sara Honovich |
| 商品類型： | 商品編號：W41373 |
| 出版日期：2025/01/15 | 內容長度：8 頁 |
Teaching note for product W41372.
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