In February 2024, the general manager and vice-president of Audi Seattle found himself having to consider the future challenges that could be in store for traditional automotive retailing. Despite having faced numerous challenges in the automotive industry over the years, such as recessions and factory strikes, he had remained dedicated to the car business in an ever-changing industry. Now, however, he was all too aware of the imminent threat posed by original equipment manufacturers (OEMs) selling directly to consumers. Franchise laws had historically shielded auto dealerships from such threats, but Tesla Inc. had bypassed these laws and was selling directly to consumers, altering the industry landscape. With franchise laws under threat and with some competitors already adapting to the shift, the general manager would have to act quickly in determining how to pivot to avoid revenue and market share losses. How should Audi Seattle adapt to the rapid changes taking place in the industry and secure its future?
看看哪些人也有訂購？