| Tianan: The IoV Business Model in China |
| 作者姓名：Shaojie Han, Jiaojiao Liu, Xiangan Ding, Li Li |
| 商品類型：Case (Field) | 商品編號：W34801 |
| 出版日期：2024/02/07 | 內容長度：10 頁 |
In May 2023, Lei Yang, general manager of Jiangsu Tianan Smart Science and Technology Co. Ltd. (Tianan), based in Wuxi, Jiangsu Province, China, was deciding how to improve his company’s profitability. In its early days, Tianan had sold in-vehicle infotainment devices to automobile companies, and in 2014, it started installing in-vehicle software systems and driver terminals. But from 2010 to 2017, the company lost money. So when the Chinese government .....more
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| Tianan: The IoV Business Model in China - Teaching Note |
| 作者姓名：Shaojie Han, Jiaojiao Liu, Xiangan Ding, Li Li |
| 商品類型： | 商品編號：W34802 |
| 出版日期：2024/02/07 | 內容長度：8 頁 |
Teaching note for product W34801.
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