| General Electric's Expansion in the Middle East - Teaching Note |
| 作者姓名：Assem Safieddine; Shadi Rhayem; Ken Mark |
| 商品類型： | 商品編號：8B14M141 |
| 出版日期：2015/12/01 | 內容長度：6 頁 |
Teaching note for product 9B14M141.
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| General Electric's Expansion in the Middle East |
| 作者姓名：Assem Safieddine; Shadi Rhayem; Ken Mark |
| 商品類型：Case (Field) | 商品編號：9B14M141 |
| 出版日期：2015/12/01 | 內容長度：16 頁 |
In July 2012, a senior manager in the corporate strategy team of General Electric (GE) was wondering what changes he should recommend for its strategic plans in the MENAT region (the Middle East, North Africa, Turkey and Pakistan). First, the senior corporate strategist wanted to get a better understanding of how regional management had succeeded in growing its business despite the barriers it had faced, such as political instability, difficulties .....more
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