General Electric's Expansion in the Middle East
商品編號：9B14M141
出版日期：2015/12/01
再版日期：
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Corporate governance, reputation;regulatory environment;emerging markets;growth;Lebanon
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：Lebanon
產業：Finance and Insurance
事件年度：2012
In July 2012, a senior manager in the corporate strategy team of General Electric (GE) was wondering what changes he should recommend for its strategic plans in the MENAT region (the Middle East, North Africa, Turkey and Pakistan). First, the senior corporate strategist wanted to get a better understanding of how regional management had succeeded in growing its business despite the barriers it had faced, such as political instability, difficulties in dealing with family-owned firms with affiliate relationships, and institutional corruption. Second, given predictions of sluggish growth in developed markets, it was clear that GE MENAT would be an increasingly large part of GE’s revenue base. The key challenge was how to continue to sustain GE MENAT’s growth rate while maintaining the high corporate standards for which GE was known.
教學手冊：General Electric's Expansion in the Middle East - Teaching Note
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