| Bumpp: Redefining Business Networking in Singapore |
| 作者姓名：Samer Hajjar, Wei Zhi Lim, Daeun Lee |
| 商品類型：Case (Field) | 商品編號：W43097 |
| 出版日期：2025/06/30 | 內容長度：8 頁 |
In late 2024, the co-founder of Bumpp Pte. Ltd. (Bumpp), a digital business card (DBC) provider based in Singapore, faced a critical decision as the company’s growth began to plateau. Since its 2020 launch, Bumpp, which used near-field communication (NFC), quick-response (QR) codes, and AirDrop to facilitate the exchange of contact information, had gained strong traction in hybrid work environments. However, cultural barriers in its home market, where .....more
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| Bumpp: Redefining the Future of Business Networking in Singapore - Teaching Note |
| 作者姓名：Samer Hajjar, Wei Zhi Lim, Daeun Lee |
| | 商品編號：W43098 |
| 出版日期：2025/06/30 | 內容長度：9 頁 |
Teaching note for product W43097.
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