| FIX Dessert Chocolatier: When Viral Trends Shape Confectionery Markets |
| 作者姓名：Samer Hajjar |
| 商品類型：Case (Pub Mat) | 商品編號：W47079 |
| 出版日期：2026/01/23 | 內容長度：10 頁 |
In late 2023, a TikTok video featuring Dubai’s FIX Dessert Chocolatier’s pistachio-filled bar went viral, amassing over 125 million views and transforming the artisanal product into a global sensation. Characterized by a rich mix of Middle Eastern flavours—pistachio cream, tahini, and kataifi—the bar captivated audiences through its taste, texture, and visual appeal. The phenomenon illustrated the power of TikTok in shaping consumer trends and driving .....more
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| FIX Dessert Chocolatier: When Viral Trends Shape Confectionery Markets – Teaching Note |
| 作者姓名：Samer Hajjar |
| | 商品編號：W47080 |
| 出版日期：2026/01/23 | 內容長度：13 頁 |
Teaching note for product W47079.
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| Estha: Designing the Sales Strategy for a Zero-Code AI Revolution - Teaching Note |
| 作者姓名：Samer Hajjar |
| 商品類型： | 商品編號：W46249 |
| 出版日期：2025/10/08 | 內容長度：11 頁 |
Teaching note for product W46248.
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| PriyoShop: A Consumer Goods Platform Start-Up at a Strategic Crossroads – Teaching Note |
| 作者姓名：Samer Hajjar, Razy Shah |
| | 商品編號：W44823 |
| 出版日期：2025/09/05 | 內容長度：9 頁 |
Teaching note for product W44822.
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| PriyoShop: A Consumer Goods Platform Start-Up at a Strategic Crossroads |
| 作者姓名：Samer Hajjar, Razy Shah |
| 商品類型：Case (Field) | 商品編號：W44822 |
| 出版日期：2025/09/05 | 內容長度：8 頁 |
This case explores the strategic crossroads faced by PriyoShop, a fast-growing B2B commerce platform in Bangladesh serving over 106,000 micro-retailers. Having established itself as a trusted digital enabler for retailers through transparent pricing, embedded financial services, and efficient logistics, PriyoShop is now considering launching its own private-label fast-moving consumer goods product line. While this move promises margin expansion and .....more
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| Bumpp: Redefining Business Networking in Singapore |
| 作者姓名：Samer Hajjar, Wei Zhi Lim, Daeun Lee |
| 商品類型：Case (Field) | 商品編號：W43097 |
| 出版日期：2025/06/30 | 內容長度：8 頁 |
In late 2024, the co-founder of Bumpp Pte. Ltd. (Bumpp), a digital business card (DBC) provider based in Singapore, faced a critical decision as the company’s growth began to plateau. Since its 2020 launch, Bumpp, which used near-field communication (NFC), quick-response (QR) codes, and AirDrop to facilitate the exchange of contact information, had gained strong traction in hybrid work environments. However, cultural barriers in its home market, where .....more
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| Bumpp: Redefining the Future of Business Networking in Singapore - Teaching Note |
| 作者姓名：Samer Hajjar, Wei Zhi Lim, Daeun Lee |
| | 商品編號：W43098 |
| 出版日期：2025/06/30 | 內容長度：9 頁 |
Teaching note for product W43097.
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| Brands for Less: Navigating Expansion into Southeast Asia - Teaching Note |
| 作者姓名：Samer Hajjar, Omar Itani |
| 商品類型：Note | 商品編號：W41827 |
| 出版日期：2025/03/26 | 內容長度：8 頁 |
Teaching note for product W41826.
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| Brands for Less: Navigating Expansion into Southeast Asia |
| 作者姓名：Samer Hajjar, Omar Itani |
| 商品類型：Case (Field) | 商品編號：W41826 |
| 出版日期：2025/03/26 | 內容長度：11 頁 |
The chief executive officer of Brands for Less (BFL) was considering the company’s next steps in expanding in Southeast Asia. After having successfully established a flagship store in Singapore, BFL was contemplating additional markets to enter in this diverse region. For his decision, the CEO would have to analyze the potential markets and factor in the unique cultural, economic, and logistical considerations of each, to determine the optimal expansion .....more
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