| Local Lion Coffee Shop: Marketing Strategy |
| 作者姓名：Lubna Nafees; Neel Das; Robert Nelson |
| 商品類型：Case (Field) | 商品編號：9B18A036 |
| 出版日期：2018/06/15 | 內容長度：7 頁 |
In 2012, in the small mountain town of Boone, North Carolina, an entrepreneur launched a premier coffee shop called Local Lion. Boone was both a home to a state university and a popular tourist destination and Local Lion provided a unique coffee experience. This experience included responsibly grown coffee, homemade doughnuts, and locally made artwork and jewellery; however, customers were heading to the recently opened outlet of the global coffee .....more
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| Local Lion Coffee Shop: Marketing Strategy - Teaching Note |
| 作者姓名：Lubna Nafees; Neel Das; Robert Nelson |
| 商品類型： | 商品編號：8B18A036 |
| 出版日期：2018/06/15 | 內容長度：9 頁 |
Teaching note for product 9B18A036.
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