In January 2025, Hangzhou DeepSeek Artificial Intelligence Basic Technology Research Co. Ltd. launched a breakthrough large language model (LLM) on the generative artificial intelligence (GenAI) landscape. DeepSeek was a disruptive application: it had modest hardware requirements and low training costs and was released as a modified open-source app, allowing users access to the weights and codes DeepSeek used in its learning process. Users could run .....more

Teaching note for product W45604.

Teaching note to accompany product W37013.

This case describes the origins, design, and operations of a social enterprise that was working on the challenge of making high-skill employment opportunities available to non-speaking people with autism. Key to the organization’s efforts was a unique community model that provided the supports needed to activate the talents of a group of people who had historically been excluded from the labour market. These activities were an important part of the .....more

This case focuses on the efforts of Bavarian Nordic A/S, a Danish pharmaceutical company, to create a new COVID-19 vaccine. Their vaccine is based on a newer technology and has the potential to provide longer-lasting protection than the currently dominant BioNTech/Pfizer and Moderna vaccines. However, the project also faces obstacles related to uncertainty of vaccine efficacy, financing, product positioning, distribution, and access to production .....more

Teaching note for product W36780.

A.P. Moller-Maersk (MAERSK), an integrated container logistics company based in Copenhagen, Denmark, has been on a decade long strategic transformation journey that was accelerated by the COVID-19 pandemic. MAERSK’s ambitious strategic business transformation converted the organization from an unwieldy family-owned conglomerate to an integrated container and logistics company. This massive shift required new organizational capabilities, new leadership, .....more

Teaching Note for Ivey Product W26414.

PowerPoint Presentation for Ivey product W26414.

This case deals with the challenges and learnings associated with the implementation of flexible work practices at TDC Group, Denmark’s largest provider of digital infrastructure and entertainment. The company has decided that most of its workforce should not return to the office as per normal before the COVID-19 pandemic lockdowns. The case examines TDC Group's vision of a new way of working and how it went about implementing the new program .....more