<p style="color: rgb(197, 183, 131);"><strong>Winner of the Best Case Award at the Third Case Conference organized by The Case Hub at the Suliman S. Olayan School of Business, American University of Beirut.</strong></p><br><br>Akrim is a digital platform that allowed customers to pay cashless tips directly to service workers using the QR code reader technology. Service workers from different industries, .....more

Teaching note for product W44428.

Mariam Assi was the founder of Marazal—a small business dedicated to repurposing empty bottles, primarily empty liquor, wine, and beer bottles. In August 2023, Marazal’s Facebook account, the primary platform she used for marketing, sales, and engaging with her 2,500 followers, was blocked because it had been reported by the manufacturer of Belvedere Vodka. She was in a state of disbelief as she had never intended to misuse the brand; instead, she .....more

Teaching note for product W39481.

At the end of 2019, Walid Madi, managing director of Talabat, a leading delivery company in the Gulf Cooperation Council countries, was assessing the company’s performance of its non-food vertical division, and in particular the grocery segment. He identified recurring customer complaints regarding grocery delivery times and product unavailability, which could impact the company’s successful food vertical. Madi decided to explore the feasibility of .....more

Teaching note for product W40078.

Teaching note for product W37140.

On a day in early June 2017, Fadi Kanaan, a member of the organizing committee of the Beirut International Model United Nations (BEYMUN) conference at the American University of Beirut (AUB), sat in front of college hall feeling very excited yet worried. He had just received an email informing him that he would be the secretary-general of the annual Model United Nations conference at AUB in the spring of 2018. BEYMUN invited students from universities .....more

In June 2023, the director of corporate communication and digital services for Khalil Fattal et Fils SAL (a subsidiary of Fattal Group) was tasked with presenting a strategy for the company’s online activities. The family business was a fourth-generation diversified distributor of a large variety of products and many other items by well-known brands headquartered near Beirut, Lebanon. The director had started to explore online sales platforms after .....more

Teaching note for product W36385.