| From Tradition to Transformation: BigBasket’s Strategic Dilemma in Launching BBDaily Kolkata |
| 作者姓名：Rakesh Kumar Meet, Himanshu Chauhan, Prateek Biswas, Rahul Nainwal, Mysha Vats |
| 商品類型：Case (Field) | 商品編號：W44546 |
| 出版日期：2025/08/01 | 內容長度：13 頁 |
As dawn broke over Kolkata—a city steeped in tradition and vibrance—Pritam Biswas reviewed delivery metrics that told a story of unconventional success. Biswas was city head of BigBasket Daily (BBDaily), a new vertical focused on delivering essential items like milk, bread, eggs, snacks, and fresh produce to customers’ doorsteps each morning. By mid-2020, Kolkata’s BBDaily operations broke even with 11,000 daily orders, defying projections and outperforming .....more
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| From Tradition to Transformation: BigBasket’s Strategic Dilemma in Launching BBDaily Kolkata - Teaching Note |
| 作者姓名：Rakesh Kumar Meet, Himanshu Chauhan, Prateek Biswas, Rahul Nainwal, Mysha Vats |
| 商品類型： | 商品編號：W44547 |
| 出版日期：2025/08/01 | 內容長度：10 頁 |
Teaching note for product W44546.
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