Ocean Sole: Planning an International Expansion Strategy – Teaching Note |
作者姓名:Rajesh Nair, RAJEEV VERMA |
| 商品編號:W42620 |
出版日期:2025/06/02 | 內容長度:20 頁 |
Teaching note for product W42619.
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Ocean Sole: Planning an International Expansion Strategy |
作者姓名:Rajesh Nair, Rajeev Verma |
商品類型:Case (Field) | 商品編號:W42619 |
出版日期:2025/06/02 | 內容長度:18 頁 |
Ocean Sole Africa Ltd., a Kenyan social enterprise, upcycles flip-flop debris from coastlines into art pieces marketed to eco-conscious consumers, blending marine conservation with community empowerment. With over three million flip-flops upcycled and artisans supported, the organization has leveraged sustainable marketing to amplify its mission. Facing local market constraints, its chief executive officer must decide where to expand internationally: .....more
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