Julie Dempster (A) and (B) - Teaching Note |
作者姓名:Christine Pearson; Rachel M. Knight |
商品類型: | 商品編號:8B03C11 |
出版日期:2003/01/05 | 內容長度:6 頁 |
Teaching note for product 9B03C011.
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Julie Dempster (A) |
作者姓名:Christine Pearson; Rachel M. Knight |
商品類型:Case (Field) | 商品編號:9B03C011 |
出版日期:2003/01/05 | 內容長度:5 頁 |
A black Canadian woman is hired as vice-president of marketing and brand positioning for an Amsterdam-based computer software company. Shortly after joining the firm she encounters a number of cross-cultural and equality issues. She must decide whether or not to renew her contract with the company. The supplement case, Julie Dempster (B), product 9B03C012 outlines her decision.
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Julie Dempster (B) |
作者姓名:Christine Pearson; Rachel M. Knight |
商品類型:Supplement | 商品編號:9B03C012 |
出版日期:2003/01/05 | 內容長度:1 頁 |
This is a supplement to Julie Dempster (A), product 9B03C011. A newly hired vice-president of brand positioning must decide whether to renew her contract after experiencing cross-cultural and equality issues.
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