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Julie Dempster (A)

Christine Pearson; Rachel M. Knight

商品編號:9B03C011
出版日期:2003/01/05
再版日期:2009/10/17
商品來源:
商品主題:International Business; Organizational Behaviour/Leadership
商品類型:Case (Field)
涵蓋議題:Cultural Customs;Management in a Global Environment;Personal Development;Corporate Culture
難易度:4 - Undergraduate/MBA
內容長度:5 頁
地域:Netherlands
產業:Other Services
事件年度:2002

A black Canadian woman is hired as vice-president of marketing and brand positioning for an Amsterdam-based computer software company. Shortly after joining the firm she encounters a number of cross-cultural and equality issues. She must decide whether or not to renew her contract with the company. The supplement case, Julie Dempster (B), product 9B03C012 outlines her decision.

教學手冊:Julie Dempster (A) and (B) - Teaching Note
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