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SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth
作者姓名:Simon Parker; Peter W. Moroz
商品類型:Case (Field)商品編號:9B21A023
出版日期:2021/06/25內容長度:6 頁

Alicia Soulier, owner of Capelli Salon Studio, a hair salon in Saskatoon, Saskatchewan, has developed an application (app) that can help save hair salons thousands of dollars per month in hair colour costs. However, she is struggling to recruit enough subscribers to her new software as a service (SaaS) company, SalonScale. With the diversion of her attention from her hair salon to the app threatening her core business, Soulier must soon decide on .....more

SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth - Teaching Note
作者姓名:Simon Parker; Peter W. Moroz
商品類型:商品編號:8B21A023
出版日期:2021/06/25內容長度:9 頁

Teaching note for product 9B21A023.

Conexus Credit Union: Anchoring a Digital Technology Startup Ecosystem - Teaching Note
作者姓名:Peter W. Moroz; Simon Parker
商品類型:商品編號:8B20M170
出版日期:2020/10/23內容長度:11 頁

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Conexus Credit Union: Anchoring a Digital Technology Startup Ecosystem
作者姓名:Peter W. Moroz; Simon Parker
商品類型:Case (Field)商品編號:9B20M170
出版日期:2020/10/23內容長度:7 頁

In February 2017, the chief executive officer of Conexus Credit Union, a local credit union headquartered in Regina, Saskatchewan, was preparing to meet with the board of directors. He would be pitching his plan to build, staff, and operate a start-up venture program to be called the Cultivator. The Cultivator would create a stream of new regional high-technology businesses that would be well-placed, both for Conexus to serve and its members and the .....more

West Paw Design: B Corp Certification and Growth - Teaching Note
作者姓名:Edward Gamble; Peter W. Moroz; Simon Parker; Jackie Art;Kellie Goody
商品類型:商品編號:8B16M193
出版日期:2016/11/15內容長度:11 頁

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Cameco Corporation: Partnering With Aboriginal Communities - Teaching Note
作者姓名:Peter W. Moroz; Simon Parker; Edward Gamble;
 商品編號:8B15M050
出版日期:2015/06/03內容長度:11 頁

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Neechie Gear: Pivoting in an Aboriginal Start-up
作者姓名:Peter W. Moroz; Simon Parker; Edward Gamble;
商品類型:Case (Field)商品編號:9B15M049
出版日期:2015/06/03內容長度:13 頁

A young Aboriginal entrepreneur faces three major challenges to growing his lifestyle apparel business. First, he has been unable to find a trusted partner who is both competent and passionate about the venture. Second, he is spread thinly across the multiple roles involved with running and growing the business. Third, he has not yet fully tested any of the proposed business models to determine whether they will require considerable investment or .....more

Cameco Corporation: Partnering with Aboriginal Communities
作者姓名:Peter W. Moroz; Simon Parker; Edward Gamble;
商品類型:Case (Field)商品編號:9B15M050
出版日期:2015/06/03內容長度:10 頁

The director of corporate responsibility at Cameco Corporation, a global uranium mining company, is debating whether to engage in formal negotiations leading to a partnership with a remote First Nations community in northern Saskatchewan, and if so, how. The director knows that a partnership may be costly upfront but it might also lead to future opportunities. Keenly aware of the need to manage rapidly growing expectations within the First Nations .....more

Neechie Gear: Pivoting in an Aboriginal Start-up - Teaching Note
作者姓名:Peter W. Moroz; Simon Parker; Edward Gamble;
 商品編號:8B15M049
出版日期:2015/05/29內容長度:14 頁

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Entrepreneurial Leadership at Maritime Bus - Teaching Note
作者姓名:Edward Gamble; Simon Parker; Peter W. Moroz; Parker Baglole;Ryan Cassidy
商品類型:商品編號:8B14C037
出版日期:2014/08/19內容長度:9 頁

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