| The Agrochemical and Seed Industry: Leveraging Coopetition for Breakthrough Innovation - Teaching Note |
| 作者姓名：Oliver Gernsheimer, Dominik K. Kanbach |
| | 商品編號：W29978 |
| 出版日期：2023/03/05 | 內容長度：14 頁 |
Teaching note for product W29977.
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| The Agrochemical and Seed Industry: Leveraging Coopetition for Breakthrough Innovation |
| 作者姓名：Oliver Gernsheimer, Dominik K. Kanbach |
| 商品類型：Case (Pub Mat) | 商品編號：W29977 |
| 出版日期：2023/03/05 | 內容長度：23 頁 |
Syngenta AG (Syngenta), the Monsanto Company (Monsanto), Bayer Crop Science (Bayer), BASF SE (BASF), Dow AgroSciences (Dow), and DuPont de Neumours, Inc. (DuPont) were the only multinational firms engaged in the discovery of new agrochemical and seed technologies. Despite their fierce rivalry, the six competitors had forged strong collaborative relationships to manage the rising challenges in developing and launching agricultural innovation. A wave .....more
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