RONA Inc.: Was Being Bought Out the Best Option? |
作者姓名:Normand Turgeon; JoAnne Labrecque |
商品類型:Case (Pub Mat) | 商品編號:9B18A053 |
出版日期:2018/08/14 | 內容長度:13 頁 |
RONA Inc. (RONA), a Canadian giant in home improvement retail, received an unsolicited offer of CA$1.76 billion from Lowe’s Companies, Inc., (Lowe’s) in 2012. Lowe’s, a U.S. company, was already operating in the Canadian market through a subsidiary, and its goal in acquiring RONA was to rapidly upscale its operations. RONA’s board of directors declined the offer. Lowe’s came back in February 2016 with a second offer worth $3.2 billion. Negotiations .....more
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Marketing Planning at Just Us! Cafes |
作者姓名:Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillop |
商品類型:Case (Field) | 商品編號:9B09A014 |
出版日期:2009/10/09 | 內容長度:21 頁 |
Jeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafes (two each .....more
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Marketing Planning at Just Us! Cafes - Teaching Note |
作者姓名:Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillop |
商品類型: | 商品編號:8B09A14 |
出版日期:2009/10/09 | 內容長度:15 頁 |
Teaching note for product 9B09A014.
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