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RONA Inc.: Was Being Bought Out the Best Option?
作者姓名:Normand Turgeon; JoAnne Labrecque
商品類型:Case (Pub Mat)商品編號:9B18A053
出版日期:2018/08/14內容長度:13 頁

RONA Inc. (RONA), a Canadian giant in home improvement retail, received an unsolicited offer of CA$1.76 billion from Lowe’s Companies, Inc., (Lowe’s) in 2012. Lowe’s, a U.S. company, was already operating in the Canadian market through a subsidiary, and its goal in acquiring RONA was to rapidly upscale its operations. RONA’s board of directors declined the offer. Lowe’s came back in February 2016 with a second offer worth $3.2 billion. Negotiations .....more

Marketing Planning at Just Us! Cafes
作者姓名:Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillop
商品類型:Case (Field)商品編號:9B09A014
出版日期:2009/10/09內容長度:21 頁

Jeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafes (two each .....more

Marketing Planning at Just Us! Cafes - Teaching Note
作者姓名:Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillop
商品類型:商品編號:8B09A14
出版日期:2009/10/09內容長度:15 頁

Teaching note for product 9B09A014.