| Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot? - Teaching Note |
| 作者姓名：Michael Goldman; Grishma Shah; Nola Agha; Frances Esguerra |
| 商品類型： | 商品編號：8B20A076 |
| 出版日期：2020/09/22 | 內容長度：12 頁 |
Teaching note for product 9B20A076.
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| Warriors Gaming Squad: A Marketing Slam Dunk or a Long Shot? |
| 作者姓名：Michael Goldman; Grishma Shah; Nola Agha; Frances Esguerra |
| 商品類型：Case (Field) | 商品編號：9B20A076 |
| 出版日期：2020/09/22 | 內容長度：13 頁 |
In April 2018, Hunter Leigh, the recently appointed head of esports for the Golden State Warriors (GSW), was in charge of developing a marketing communications strategy for the first season of the Warriors Gaming Squad, the first NBA 2K esports team to be geo-located and directly affiliated with the championship-winning GSW National Basketball Association team. The season was kicking off within a few weeks, and Leigh knew that his players and brand .....more
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