| Nutrinest: Extending A New Sustainable Product Line - Teaching Note |
| 作者姓名：Nguyen Quynh Phuong, Bikramjit Rishi, Sundar Venkatesh |
| 商品類型： | 商品編號：W34212 |
| 出版日期：2023/07/12 | 內容長度：9 頁 |
Teaching note for product W34211.
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| Nutrinest: Extending A New Sustainable Product Line |
| 作者姓名：Nguyen Quynh Phuong, Bikramjit Rishi, Sundar Venkatesh |
| 商品類型：Case (Field) | 商品編號：W34211 |
| 出版日期：2023/07/12 | 內容長度：10 頁 |
NutriNest, founded by Le Danh Hoang, was the first company to introduce farmed bird's nest products in Vietnam. In January 2018, the company launched a sustainable product line under a new brand called the Green Bird. The Green Bird product line was positioned to meet consumers’ sustainability and health concerns, and quickly became the company’s best-selling products. To continue to grow NutriNest, Hoang was facing a crucial decision. Should .....more
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