| Soom Foods: Zooming Out for A Booming Supply Chain |
| 作者姓名：Neha Mittal, Sheri Lambert, Sara Honovich |
| 商品類型：Case (Field) | 商品編號：W27963 |
| 出版日期：2022/09/09 | 內容長度：14 頁 |
Founded in 2013 by sisters Shelby, Jackie, and Amy Zitelman, Philadelphia-based Soom Foods (Soom) aimed to educate US consumers on tahini and make the product a staple in US pantries. By 2021, the business had grown into a multimillion-dollar revenue company and had achieved national distribution through an omni-channel sales effort. However, Soom’s reliance on the single-source Ethiopian Humera sesame seed to prepare its high-quality tahini had begun .....more
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| Soom Foods: Zooming Out for A Booming Supply Chain - Teaching Note |
| 作者姓名：Neha Mittal, Sheri Lambert, Sara Honovich |
| | 商品編號：W27964 |
| 出版日期：2022/09/09 | 內容長度：12 頁 |
Teaching note for product W27963.
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