Soom Foods: Zooming Out for A Booming Supply Chain
商品編號：W27963
出版日期：2022/09/09
再版日期：
商品來源：
商品主題：Marketing; Strategy
商品類型：Case (Field)
涵蓋議題：diversification;international business;marketing;single-source business;small business;family business;supply chain
難易度：4 - Undergraduate/MBA
內容長度：14 頁
地域：United States
產業：Accommodation & Food Services
事件年度：2021
Founded in 2013 by sisters Shelby, Jackie, and Amy Zitelman, Philadelphia-based Soom Foods (Soom) aimed to educate US consumers on tahini and make the product a staple in US pantries. By 2021, the business had grown into a multimillion-dollar revenue company and had achieved national distribution through an omni-channel sales effort. However, Soom’s reliance on the single-source Ethiopian Humera sesame seed to prepare its high-quality tahini had begun to pose challenges. When Ethiopia’s inter-ethnic conflicts emerged in 2020, the Zitelman sisters foresaw possible disruptions and uncertainties in their business, especially when those challenges were combined with the supply-chain logistics issues that emerged as a result of the global pandemic in 2021. Soom was forced to reconsider its long-term business strategy: Given the threat of a potentially insufficient future sesame seed supply, should Soom use diversification in its supply chain? If so, how should diversification be applied across the supply chain while still maintaining a good return on investment? Furthermore, how could all of this be done before the next harvesting cycle?
教學手冊：Soom Foods: Zooming Out for A Booming Supply Chain - Teaching Note
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