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| Mission Driven or Misled? Ethical Leadership in Blusmart’s Crisis |
| 作者姓名:Neha Mittal, Manju Menon, Gauri Joshi |
| 商品類型:Case (Pub Mat) | 商品編號:W49073 |
| 出版日期:2026/05/15 | 內容長度:15 頁 |
Set in April 2025, this case examines the collapse of Indian clean-energy firms Gensol Engineering Ltd. and BluSmart Mobility Ltd. (BluSmart) and the ethical challenges faced by BluSmart cofounder Punit Goyal. Once recognized for advancing sustainable transportation, both companies faltered amid allegations of fund misuse, governance breakdowns, and regulatory noncompliance. The case explores founder accountability, interfirm dependencies, and the .....more
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| Mission Driven or Misled? Ethical Leadership in Blusmart’s Crisis - Teaching Note |
| 作者姓名:Neha Mittal, Manju Menon, Gauri Joshi |
| | 商品編號:W49074 |
| 出版日期:2026/05/15 | 內容長度:11 頁 |
Teaching note for product W49073.
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| Maha Al Sibai: Lead Enterprise or Stay Artist? |
| 作者姓名:Neha Mittal, Manju Menon |
| 商品類型:Case (Field) | 商品編號:W47984 |
| 出版日期:2026/03/31 | 內容長度:8 頁 |
<p style = "color:rgb(197,183,131);"><strong>AWARD WINNER - 2025 AUB-OSB Case Writing Competition </strong></p><br> Over two decades, Maha Al Sibai, an award-winning jewellery designer and founder of a boutique luxury brand, Maha Al Sibai Jewellery LLC, in Dubai, United Arab Emirates, has built a reputation for handcrafted, emotionally resonant pieces rooted in storytelling and artistry. However, in mid-2025, .....more
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| Hastings Medical Clinic: Marketing Struggles and Data-Driven Solutions |
| 作者姓名:Sevinj Iskandarova, Neha Mittal, Sheri Lambert |
| 商品類型:Case (Field) | 商品編號:W47498 |
| 出版日期:2026/03/17 | 內容長度:9 頁 |
In April 2024, Jonathan Shomo, a physician assistant and owner of Hastings Medical Clinic in Bridgewater, Virginia, confronted a crisis threatening the survival of his primary care practice. Shomo had built the clinic around near-constant availability, modern diagnostic technology, and personalized service, financing expensive equipment and operations through significant loans and fixed monthly costs nearing US$12,000. Yet, patient visits had dropped .....more
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| Hastings Medical Clinic: Marketing Struggles and Data-Driven Solutions - Teaching Note |
| 作者姓名:Sevinj Iskandarova, Neha Mittal, Sheri Lambert |
| | 商品編號:W47499 |
| 出版日期:2026/03/17 | 內容長度:13 頁 |
Teaching note for product W47498.
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| Hastings Medical Clinic: Marketing Struggles and Data-Driven Solutions - Student Spreadsheet |
| 作者姓名:Sevinj Iskandarova, Neha Mittal, Sheri Lambert |
| | 商品編號:W47500 |
| 出版日期:2026/03/17 | 內容長度:143 頁 |
Student Spreadsheet to accompany product W47498.
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| Ethics Versus Survival: The Case of DOES Tech 2.0 |
| 作者姓名:Carmen Ocasio Rodriguez, Neha Mittal, Aaron Sneed |
| 商品類型:Case (Field) | 商品編號:W47053 |
| 出版日期:2026/01/16 | 內容長度:8 頁 |
In August 2025, the founder and chief executive officer (CEO) of the pharmaceutical supply chain start-up Defense Operations & Engineering Solutions Inc. (DOES), faced mounting pressure as ethics and company survival collided. DOES was founded with the aim of reducing US dependence on overseas suppliers. The company developed Tech 2.0, an artificial intelligence–enabled platform for safer, more personalized drug manufacturing. Yet supplier violations, .....more
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| Ethics Versus Survival: The Case of DOES Tech 2.0 - Teaching Note |
| 作者姓名:Carmen Ocasio Rodriguez, Neha Mittal |
| | 商品編號:W47054 |
| 出版日期:2026/01/16 | 內容長度:8 頁 |
Teaching note for product W47053.
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| DOES: Commercializing AI in Regulated Pharma Manufacturing |
| 作者姓名:Carmen Ocasio Rodriguez, Neha Mittal |
| 商品類型:Case (Field) | 商品編號:W46487 |
| 出版日期:2026/01/08 | 內容長度:11 頁 |
<p style = "color:rgb(197,183,131);"> <strong> AWARD WINNER - 2025 Fox International Case Writing Competition </strong> </p><br>_x000D_
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By mid-2025, Defense Operations & Engineering Inc. (DOES), a start-up based in Melbourne, Florida, and founded by Aaron Sneed, had developed a cutting-edge AI-driven smart manufacturing platform aimed at reshoring active pharmaceutical ingredient (API) production. .....more
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| DOES: Commercializing AI in Regulated Pharma Manufacturing - Teaching Note |
| 作者姓名:Carmen Ocasio Rodriguez, Neha Mittal |
| | 商品編號:W46488 |
| 出版日期:2026/01/08 | 內容長度:8 頁 |
Teaching note for product W46487.
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