Teaching note for product W44943.

In the fall of 2024, Frank Fawzi, CEO of IntelePeer Cloud Communications LLC (IntelePeer), a conversational AI platform provider based in Dania Beach, Florida, implemented an innovative idea of using generative artificial intelligence (AI) to enhance the operations of Benevis LLC (Benevis), a dental practice management services provider. Despite previous success with IntelePeer’s solutions, Benevis hesitated, citing concerns about patient frustration, .....more

In April 2025, Aaron Sneed, founder of Defense Operations & Engineering Solutions Inc. (DOES), confronted a mounting crisis as US–China trade tensions escalated. With new tariffs threatening the supply of Chinese pharmaceutical ingredients and exposing deep vulnerabilities in global drug manufacturing, Sneed revisited a long-standing concern: America’s dependence on foreign sources for critical medications. Having witnessed similar disruptions .....more

Teaching note for product W44917.

In 2019, New York City Mayor Bill de Blasio faced pressure to address the challenges posed by Airbnb’s rapid expansion. Although a 2010 New York state law banned short-term rentals of entire apartments without the leaseholder present, widespread violations persisted, contributing to rising rents and neighbourhood disruption. A 2016 state law authorized fines for illegal listings, prompting Airbnb to adopt self-regulatory measures like the “One Host, .....more

Teaching note for product W44836.

In April 2025, Beth Benike, a US Army veteran and founder of Busy Baby LLC, was riding a wave of success. Her baby products company had crossed US$15 million in sales and earned shelf space in Walmart Inc. and Target Corporation stores, and she had just been named Minnesota Small Businessperson of the Year. But a sudden 145 per cent tariff on Chinese imports imposed by the Trump administration upended everything. With critical inventory stranded overseas .....more

In the fall of 2024, Anna Arrivo began her role as the student cafe executive officer of Saxbys Coffee Inc. cafe at Temple University’s Fox School of Business location in the United States. A marketing major with a keen interest in operations, Arrivo quickly faced her first challenge: she noticed that students were leaving the cafe line due to long wait times, missing their chance to order during the brief breaks between classes. Observing that most .....more

Teaching note for product W41957.

Teaching note for product W41646.