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MeMeraki: Where Culture Meets Technology - Teaching Note
作者姓名:Adesh Sharma, Neera Jain
商品類型:商品編號:W37181
出版日期:2024/12/08內容長度:12 頁

Teaching note for product W37180.

MeMeraki: Where Culture Meets Technology
作者姓名:Adesh Sharma, Neera Jain
商品類型:Case (Field)商品編號:W37180
出版日期:2024/12/08內容長度:10 頁

In 2017, Yosha Gupta established MeMeraki Retail and Tech Private Limited (MeMeraki) with the ambitious goal of digitizing the 3,000-plus art forms produced in India. She intended to create online and off-line experiences and products for consumers and create sustainable livelihoods for traditional artisans using technology as a differentiator. However, ensuring the long-term sustainability of the business presented Gupta with pressing dilemmas. One .....more

Fastech Fashions: A Struggle for Survival
作者姓名:Anurag Chaturvedi, Neera Jain, Ankur Roy
商品類型:Case (Field)商品編號:W36157
出版日期:2024/04/04內容長度:14 頁

Fastech Fashions Private Ltd. was founded in Rourkela, India in 2017 with the goal to elevate the livelihoods of traditional Odia weavers. By 2022 the company had experienced notable success, focusing on T-shirts, school uniforms, traditional handicraft products, professional attire, and athleisure. However, tension between the investors and one of the owners grew when the owner's commitment to reinvesting in weavers for broader societal impact .....more

Fastech Fashions: A Struggle for Survival - Teaching Note
作者姓名:Anurag Chaturvedi, Neera Jain, Ankur Roy
商品類型:商品編號:W36158
出版日期:2024/04/04內容長度:12 頁

Teaching note for product W36157.

Origo Commodities: An Agonizing Decision
作者姓名:Paramjit Lamba, Neera Jain
商品類型:Case (Field)商品編號:W28633
出版日期:2023/05/03內容長度:13 頁

Origo Commodities Indian Pvt. Ltd. (Origo) had grown to achieve revenue of US$40 million in just a decade, making it one of the leading players in India’s agricultural commodity sector. The co-founders had explored various avenues to accelerate growth but had repeatedly encountered employees’ discomfort with implementing technology. By 2020, with emerging competition, growing investor interest, and the movement of government processes to online platforms, .....more

Origo Commodities: An Agonizing Decision - Teaching Note
作者姓名:Paramjit Lamba, Neera Jain
 商品編號:W28634
出版日期:2023/05/03內容長度:12 頁

Teaching note for product W28633.

BlewMinds: Leveraging Influencer Communication Strategies
作者姓名:Puja Agarwal, Neera Jain
商品類型:Case (Field)商品編號:W25336
出版日期:2022/02/28內容長度:11 頁

In 2016, BlewMinds Consulting LLP was launched as a storytelling consulting start-up with the vision of touching and transforming five billion lives by 2030. One of the two co-founders was already well-known on the LinkedIn social network platform, with more than 600,000 followers. He was also recognized as one of the 25 Top Voices in India by LinkedIn for 2019. The company transformed 725,000 lives directly and 200 million readers indirectly through .....more

BlewMinds: Leveraging Influencer Communication Strategies - Teaching Note
作者姓名:Puja Agarwal, Neera Jain
商品類型:商品編號:W25337
出版日期:2022/02/28內容長度:16 頁

Teaching note for product W25336.

Walmart- Flipkart Deal: In Search of Stability - Teaching Note
作者姓名:Neera Jain; Amogh Bansal
商品類型:商品編號:8B21M052
出版日期:2021/05/13內容長度:19 頁

Teaching note for product 9B21M052.

Walmart- Flipkart Deal: In Search of Stability
作者姓名:Neera Jain; Amogh Bansal
商品類型:Case (Pub Mat)商品編號:9B21M052
出版日期:2021/05/13內容長度:15 頁

In May 2018, US-based multinational retail giant Walmart Inc. (Walmart) took control of India’s biggest e-commerce platform Flipkart Internet Private Ltd. (Flipkart). Despite being the industry leader, Flipkart had been continuously losing market share to Amazon.com, Inc. (Amazon) and was looking for support from a deep-pocketed investor. This created an opportunity for Walmart to enter the Indian e-commerce industry, bypassing regulations governing .....more

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