| LIDL: A German Grocer in the United States |
| 作者姓名：Lubna Nafees; Neel Das; Mokhalles Mehdi |
| 商品類型：Case (Pub Mat) | 商品編號：9B19A007 |
| 出版日期：2019/06/03 | 內容長度：10 頁 |
In 2017, the German grocery chain Lidl Stiftung & Co. KG (Lidl) opened its first 20 U.S. stores in the southern states of Virginia, North Carolina, and South Carolina. Key target segments of Lidl were budget-conscious customers, middle-class families with children, and elderly customers on a fixed income. Lidl offered lower prices than its competitors and quickly gained a strong advantage in the marketplace. Despite high early consumer demand, .....more
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| LIDL: A German Grocer in The United States - Teaching Note |
| 作者姓名：Lubna Nafees; Neel Das; Mokhalles Mehdi |
| 商品類型： | 商品編號：8B19A007 |
| 出版日期：2019/06/03 | 內容長度：7 頁 |
Teaching note for product 9B19A007.
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| Local Lion Coffee Shop: Marketing Strategy |
| 作者姓名：Lubna Nafees; Neel Das; Robert Nelson |
| 商品類型：Case (Field) | 商品編號：9B18A036 |
| 出版日期：2018/06/15 | 內容長度：7 頁 |
In 2012, in the small mountain town of Boone, North Carolina, an entrepreneur launched a premier coffee shop called Local Lion. Boone was both a home to a state university and a popular tourist destination and Local Lion provided a unique coffee experience. This experience included responsibly grown coffee, homemade doughnuts, and locally made artwork and jewellery; however, customers were heading to the recently opened outlet of the global coffee .....more
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| Local Lion Coffee Shop: Marketing Strategy - Teaching Note |
| 作者姓名：Lubna Nafees; Neel Das; Robert Nelson |
| 商品類型： | 商品編號：8B18A036 |
| 出版日期：2018/06/15 | 內容長度：9 頁 |
Teaching note for product 9B18A036.
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| Nexa: Maruti Suzuki's Premium Dealership Network - Teaching Note |
| 作者姓名：Boishampayan Chatterjee; Manas Paul; Parijat Upadhyay; Neel Das |
| 商品類型： | 商品編號：8B16A040 |
| 出版日期：2016/09/21 | 內容長度：8 頁 |
Teaching note for product 9B16A040.
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| Nexa: Maruti Suzuki's Premium Dealership Network |
| 作者姓名：Boishampayan Chatterjee; Manas Paul; Parijat Upadhayay; Neel Das; |
| 商品類型：Case (Pub Mat) | 商品編號：9B16A040 |
| 出版日期：2016/09/21 | 內容長度：10 頁 |
In July 2015, the largest automobile company in India, Maruti Suzuki India Limited (MSIL), took the initiative to improve its market penetration in a particular category of the passenger car market—the premium segment. Although MSIL was the current market leader in India’s entry-level car segment, the company had not been successful in establishing itself as a dominant player in the premium segment—a segment that had seen intense competition since .....more
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