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PINC’s Dilemma: Identifying the White Space - Teaching Note
作者姓名:Naeem Zafar, Aleks Gollu
 商品編號:W42561
出版日期:2025/05/20內容長度:11 頁

Teaching note for product W42560.

PINC’s Dilemma: Identifying the White Space
作者姓名:Naeem Zafar, Aleks Gollu
商品類型:Case (Field)商品編號:W42560
出版日期:2025/05/20內容長度:8 頁

PINC Solutions Corporation, a venture-backed startup, faced a critical decision about its strategy as the team explored four potential markets it could enter. All of them appeared to be very attractive markets, yet as a startup with limited resources the team had to pick the best option. But how? Each vertical presented distinct characteristics. The first market offered high revenue potential but would require complex integrations and face political .....more