Kyle Lesch, head of whisky and reserve at Diageo, pondered how to successfully revitalize and transform the Johnnie Walker (JW) brand and regain market share in South Africa. Despite JW’s global recognition, the brand faced marketing challenges in South Africa due to its outdated strategy of targeting affluent older men. While the global subsidiary had shifted to focus on younger consumers since 2000, the South African subsidiary lagged behind, reluctant .....more

Teaching note for product W43130.

Teaching note for product W36205.

Soma Solutions was a small consulting firm based in Johannesburg, South Africa. Prior to the COVID-19 pandemic, Soma Solutions had provided face-to-face, on-site information and communications technology (ICT) training on SAP and ERP to state-owned enterprises. However, due to the nationwide lockdown and the need to curb the spread of the virus, the company could no longer conduct on-site training. The state-owned enterprises, its main clients, also .....more

In June 2020, Steven Zwane, founder and chairperson of the Youth Leadership and Entrepreneurship Development (YLED) program, based in Johannesberg, South Africa, faced managing the uncertainty of COVID-19’s impact on the program’s long-term sustainability. YLED, a non-profit social enterprise aimed at empowering underprivileged youth, relied on donors and sponsorships to deliver its face-to-face entrepreneurship and leadership training program to .....more

Teaching note for product W35252.

Instructor Presentation to accompany product 8B21M070.

Teaching note for product 9B21M070.

In 2018, the owner of a Sasol Limited (Sasol) fuel retail franchise in Pretoria, South Africa, was facing the challenge of how to continue growing her business by retaining her existing customers and offering the products and services they expected. A woman entrepreneur in a male-dominated industry, the franchisee had worked her way up the corporate ladder in the financial services industry and, after being retrenched from her position at a bank, .....more

Teaching note for product 9B20C048.