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Future Shop: Retail Customer Research
作者姓名:Michael R. Pearce; Alykhan Alidina;Morley Ivers;Rachel Kay
商品類型:Case (Pub Mat)商品編號:9B01A018
出版日期:2001/10/12內容長度:7 頁

Future Shop is a large retail store chain that specializes in audio, video, computer equipment and software, and appliances. A student group has conducted a research study of Future Shop customers' perception of the strengths and weaknesses of the chain and submitted their findings.

College Home Safety Inc.
作者姓名:James A. Erskine; Morley Ivers
商品類型:Case (Field)商品編號:9B01D009
出版日期:2001/04/23內容長度:13 頁

Two entrepreneurial students want to launch their new business called College Home Safety Inc. College Home Safety consists of high school and university students selling carbon dioxide detectors door-to-door. The two entrepreneurs felt strongly about this new business as it would provide jobs for students and address a safety concern that had been increasing in the past few years. The advice they received from a professional accountant was not what .....more

College Home Safety Inc. - Teaching Note
作者姓名:James A. Erskine; Morley Ivers
商品類型:商品編號:8B01D09
出版日期:2001/04/23內容長度:8 頁

Teaching note for product 9B01D009.