Future Shop: Retail Customer Research |
作者姓名:Michael R. Pearce; Alykhan Alidina;Morley Ivers;Rachel Kay |
商品類型:Case (Pub Mat) | 商品編號:9B01A018 |
出版日期:2001/10/12 | 內容長度:7 頁 |
Future Shop is a large retail store chain that specializes in audio, video, computer equipment and software, and appliances. A student group has conducted a research study of Future Shop customers' perception of the strengths and weaknesses of the chain and submitted their findings.
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College Home Safety Inc. |
作者姓名:James A. Erskine; Morley Ivers |
商品類型:Case (Field) | 商品編號:9B01D009 |
出版日期:2001/04/23 | 內容長度:13 頁 |
Two entrepreneurial students want to launch their new business called College Home Safety Inc. College Home Safety consists of high school and university students selling carbon dioxide detectors door-to-door. The two entrepreneurs felt strongly about this new business as it would provide jobs for students and address a safety concern that had been increasing in the past few years. The advice they received from a professional accountant was not what .....more
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College Home Safety Inc. - Teaching Note |
作者姓名:James A. Erskine; Morley Ivers |
商品類型: | 商品編號:8B01D09 |
出版日期:2001/04/23 | 內容長度:8 頁 |
Teaching note for product 9B01D009.
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