| Creating Revenue Streams for VOSS - Teaching Note |
| 作者姓名：Mona Anita K. Olsen; Johnny VanCora;Katie Chan |
| 商品類型： | 商品編號：8B16M094 |
| 出版日期：2016/05/30 | 內容長度：6 頁 |
Teaching note for product 9B16M094.
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| Creating Revenue Streams for VOSS |
| 作者姓名：Mona Anita K. Olsen; Katie Chan;Johnny VanCora; |
| 商品類型：Case (Field) | 商品編號：9B16M094 |
| 出版日期：2016/05/30 | 內容長度：7 頁 |
In 2010, the recently appointed chief executive officer of VOSS Water (VOSS), a Norwegian luxury bottled water company, had been given an opportunity to take the brand in a new direction. He knew that take-home retail markets represented a huge opportunity for growth for a company that was used to selling its water in on-premises, luxury locations such as resorts and restaurants; however, the company’s past attempts to grow into the retail space had .....more
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| Innovation at the Leading Hotels of the World - Student Spreadsheet |
| 作者姓名：Mona Anita K. Olsen; Saniya Gandhi;Kelly McDarby;Joanne Jihwan Park |
| 商品類型： | 商品編號：7B14C047 |
| 出版日期：2014/06/11 | 內容長度：57 頁 |
Student spreadsheet for product 9B14C047.
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| Innovation at the Leading Hotels of the World - Teaching Note |
| 作者姓名：Mona Anita K. Olsen; Saniya Gandhi;Kelly McDarby;Joanne Jihwan Park |
| 商品類型： | 商品編號：8B14C047 |
| 出版日期：2014/06/11 | 內容長度：5 頁 |
Teaching note for product 9B14C047.
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| Innovation at the Leading Hotels of the World |
| 作者姓名：Mona Anita K. Olsen; Saniya Gandhi;Kelly McDarby;Joanne Jihwan Park |
| 商品類型：Case (Field) | 商品編號：9B14C047 |
| 出版日期：2014/06/11 | 內容長度：10 頁 |
The director of analytics and reporting at The Leading Hotels of the World and his team were to present their new idea to the company’s executive team: the hotel engagement scorecard (HES). HES was received well and gained recognition from the executive team of 10 members, becoming one of four company goals for the year. HES was to be implemented across all of The Leading Hotels of the World’s 25 global offices and more than 430 member hotels. As .....more
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